网络达人助(zhù )力国货与乡(xiāng )村助农公(gōng )益纪(jì )实类综艺(yì )。节目由“国货星选(xuǎn )推荐官”发起，以互联网传(chuán )播思维反映(yìng )国(guó )货(huò )崛起大势、国家乡村振(zhèn )兴策略，通过网络达(dá )人宣传精品国(guó )潮(cháo )国货，共同探寻国货正向发(fā )展未来趋势，同时结合乡村旅游