网络达人助力(lì )国货与(yǔ )乡村助农公益(yì )纪实类综艺。节目由“国货(huò )星(xīng )选(xuǎn )推荐官”发(fā )起，以互联网传(chuán )播(bō )思维反映(yìng )国货崛起大势、国(guó )家乡村振兴策略，通过(guò )网络达人宣传精品国潮(cháo )国货，共同探寻国货正向发展未来趋势，同(tóng )时(shí )结合乡村旅游