网(wǎng )络达人助力国货(huò )与乡村助农公益纪实类综艺。节目由“国货星选推(tuī )荐官”发起，以互联网传播思维反映(yìng )国货(huò )崛起大势、国家乡(xiāng )村振兴(xìng )策略，通过网络达人(rén )宣(xuān )传精品国潮国(guó )货，共(gòng )同探寻国货正向发(fā )展未来趋势，同时(shí )结合乡村(cūn )旅游