网络达人助力国货与乡村(cūn )助农公益纪实类综艺。节目由“国货星(xīng )选推荐官”发(fā )起，以互联网传(chuán )播思维反映国(guó )货崛(jué )起大势、国(guó )家乡村振兴策略，通(tōng )过(guò )网络达人(rén )宣传精品国潮(cháo )国(guó )货，共同(tóng )探寻国货正向发展未来(lái )趋势，同(tóng )时结合乡村旅游