网络达人助力国货与(yǔ )乡村助农(nóng )公益纪实类综艺。节目由(yóu )“国货(huò )星选推(tuī )荐官”发起，以互联网传播思维反(fǎn )映国货(huò )崛起大势、国家乡(xiāng )村振兴策略，通(tōng )过网络达人宣传(chuán )精(jīng )品国(guó )潮国货，共(gòng )同探寻国货正向(xiàng )发展未来趋势，同时结(jié )合乡村旅游